Common Grounds Coffee Roaster limited beans release campaign. The campaign consists of promotion over social media and online stores, a limited preorder-exclusive packaging, and a post-launch packaging.

This is a direct trade coffee purchased from the Janson Family — a famous coffee farm in Panama, well-known for winning Best of Panama awards consecutively. The teaser was created in sequence to increase the excitements, releasing the coffee information in stages.

The coffee lots that are released, both #303 and #362 are known to have unique tasting notes, so that became one of the major selling point of this campaign as well.

The limited preorder-exclusive packaging is printed holographic on white textured paper. The main focus of the packaging is the story about the coffee farms and the coffee lots. Instead of having a separate print, we decided to use the inside of the sleeve for the info and the brewing suggestions.

The regular packaging is printed in gold on black matte paper.